Gambling Hangover
Gambling
Hangover is a term first introduced in 2008 as
part of an Australian social marketing campaign to
help young male gamblers. The campaign was created
by Sydney agency The Campaign Palace on behalf of
the Responsible Gambling Fund, a part of the New
South Wales Government’s Office of Liquor, Gaming
and Racing.The two-year campaign targeted men 18-25 in the ‘morning after’ phase following a gambling binge, when they were most likely to act.[1] It identified the three main symptoms of a ‘Gambling Hangover’ as:[2]
- A sick feeling
- Anxiety and regrets
- Not liking yourself
Ads were placed where young men were likely to see them in the morning – in train stations, on buses, on morning radio and in morning newspapers. Young men were urged to visit gamblinghangover.nsw.gov.au, to SMS for more information or to call a helpline number if they recognised the Gambling Hangover symptoms in themselves.
Responses to the helpline and in follow-up research showed the phrase had moved into common usage among young men, and 50 percent of those surveyed were able to recall the campaign.
References
- ^ Apap, Veronica (2008-04-07). "Campaign to curb Illawarra gambling". Illawarra Mercury.
- ^ Masters, Clare (2008-05-03). "New gambling hangover campaign targets problem gamblers". The Daily Telegraph (Australia).
